It allows you to market in places you may have never reached before. It is often the first impression potential clients will ever have of your business. Optical Alchemy is committed to making that impression represent all the positive qualities of your business.

Web sites can be the most effective marketing tool you have, but due to technological restrictions that have plagued the web in the past it can also be your worst enemy. Imagine a potential client finding your web site on Google, and visiting it for the first time. Upon arriving at your site they see

• your style and theme are inconsistent throughout the site
• some or all of your links are non-functional
• your content is months old at least
• elements on your page are positioned haphazardly
• navigating your site is a nightmare and the customer can't find the information he/she originally came for

Optical alchemy is devoted to developing you a web site that avoids all of the above problems by creating a system that

• Is current because of the unique updateable system implemented by Optical Alchemy that allows the user to add/change/remove their own content in an easy to use Microsoft Word like interface
• Has a consistent theme throughout the site. Even if extensive changes are made by the user, those changes will always be held within the original style of the site
• Has a site template created with the client at the beginning of the site design process, which once implemented keeps all elements of the site in their original position and order, no matter the content added or deleted by the user
• Has a thoroughly researched site map assuring that the navigation of your site is intuitive and effective.